S&C: IT CAN BE SO OVERWHELMING TO FIGURE OUT WHERE TO START. WHAT WERE THE FIRST STEPS YOU TOOK WHEN YOU KNEW YOU WANTED TO BRING YOUR IDEA TO LIFE?
Shay Paresh: I spent a long time thinking about what I wanted to create and what I wanted the end goal to be.
I did extensive research on other skincare brands and how they had positioned themselves. I soaked up knowledge everywhere and anywhere I could. I definitely cold emailed a lot of people, and I learned an immense amount from the handful that responded. I often got more relevant information in a 30 minute coffee meeting than from an entire month of research.
Getting feedback from other female entrepreneurs gave me motivation to create something tangible. One of the hardest steps was actually coming out and sharing what I wanted to do. It can be incredibly scary to bring an idea that you care deeply about out into the world. But ultimately, you have to put yourself out there if you want to create change.
S&C WHAT ADVICE DO YOU HAVE FOR ANYONE LOOKING TO START THEIR OWN BUSINESS?
Shay Paresh: Set an intention and trust yourself. Don’t let others dim your light. Be able to adapt. Surround yourself with the right people, personally and professionally. Find an accountant you trust. Find a lawyer you trust. Don’t lose sight of your dreams, your ambitions and your purpose. Most importantly, just keep swimming.
S&C: WHAT HELPS YOU THRIVE IN YOUR CAREER?
Shay Paresh: My tribe and knowing the impact we can make in the world and in the lives of others. It is a huge priority for me to surround myself with like-minded, positive people who motivate me. Having a strong support network inspires me to keep creating and push myself.
Read the full interview here: https://bit.ly/2uzbROw