MELANIN IN MIND
Our formulations were created to prioritize the needs of melanin-rich skin.
This means that skin concerns like hyperpigmentation, dark spots, and acne scars are treated more effectively.
MORE THAN SKIN DEEP
At SHAYDE we’re here for your glow up, but we also know that beauty is more than skin-deep. We aim to deliver skincare that is specially crafted for you, using ingredients that you can feel good about. After all, an even complexion looks good, but the real glow comes from the confidence you already had.
We are a vegan and cruelty-free skincare line. Sustainability is important to us and we take pride in the causes that we care about. Our plan is to be around for a long time, and we strive to treat the earth and the communities that we live in with love.
SHAYDE is a proud partner of 1% For the Planet.
MEET THE FOUNDER
Shay’s years working in media taught her a number of things. The most obvious was that melanin-rich skin was being underserved. Even though the beauty industry is a nearly $1.4 trillion market, many of its most commanding brands ignore the needs of deep and dark complexions from formulations to marketing.
After a lifetime of acne scars and hyperpigmentation, this added insult to injury for Shay. It confirmed that her years of struggle were actually caused by an industry-wide oversight. In fact, the real problem was that no one was making products for her. SHAYDE Beauty was born to serve this market and create skincare with melanin in mind.