MELANIN IN MIND
Our formulations were created to prioritize the needs of melanin-rich skin.
This means that skin concerns like hyperpigmentation, dark spots, and acne scars are treated more effectively.
MORE THAN SKIN DEEP
Skin gets its color from its pigment cells. The more active the pigment cells, the richer the tone. This same activity makes skin of color prone to inflammation resulting in dark spots & hyperpigmentation.
We’ve developed our line to be antioxidant rich, vegan and cruelty-free. SHAYDE is a proud partner of 1% For the Planet, we're committed to maintaining healthy skin and a healthy environment.
MEET THE FOUNDER
Shay’s years working in media taught her a number of things. The most obvious was that melanin-rich skin was being underserved. Even though the beauty industry is a nearly 500 billion dollar market, many of its most commanding brands ignore the needs of deep and dark complexions from formulations to marketing.
After a lifetime of acne scars and hyperpigmentation, this added insult to injury for Shay. It confirmed that her years of struggle were actually caused by an industry-wide oversight. In fact, the real problem was that no one was making products for her. SHAYDE Beauty was born to serve this market and create skincare with melanin in mind.