Shay Paresh - CEO/Founder
Shay has been a beauty and skincare lover her entire life- and worked in digital media in NYC for over a decade before going out on her own.
After working in a digital content space that marketed mostly whitewashed photography and products, she knew that women with deeper skin tones were being underserved.
Despite being nearly a $1.4 trillion market, many skincare brands ignore women with deeper skin tones in both their formulation and marketing.
SHAYDE Beauty was born to serve this market and create skincare with melanin in mind.
Skincare with Melanin in Mind
Let's face it, deeper skin tones need some extra TLC. Most skincare products are formulated to serve lighter skin tones, which excludes a large population of women looking for skincare solutions.
Our formulations are made specifically for darker skin, which means that skin concerns like hyperpigmentation get treated more effectively.
Our mission is to serve our customer in the best way possible, and to make her feel good in her own skin. Deeper skin tones face specific issues like hyperpigmentation that need special formulations. Our products are infused with carefully curated ingredients like Kojic Acid and Vitamin B12 to help rejuvenate, brighten, and even darker skin tones.
We are proud partners with 1% For the Planet. Giving back to our communities is something we take pride in. We strive to be an intergenerational company that can have a lasting impact on the world we inhabit.
More than skin-deep.
Our products are formulated to be good for both your skin and the planet.
Serving a traditionally ignored market means that we work tirelessly to make sure that our products are inclusive and accessible. We believe that good skincare shouldn't be a luxury.