Skin of color has a sensitivity to inflammation which can result in dark spots and hyperpigmentation. We’ve developed a product line that addresses these unique skin needs by utilizing scientifically proven ingredients. 

Our formulations are antioxidant rich, vegan and cruelty-free. SHAYDE is a proud partner of 1% For the Planet, we're committed to maintaining healthy skin and a healthy environment.

We’re on a mission to disrupt the way personal care is formulated for Fitzpatrick skin types IV-VI. We blend science and clinically proven actives to deliver effective solutions.  We offer robust, effective and potent skincare for all. 

Shay’s time working with the world's most prominent beauty brands taught her a number of things. The most obvious was that melanin-rich skin was being underserved. Even though the beauty industry is a nearly 500 billion dollar market, many of its most commanding brands ignore the needs of deep and dark complexions from formulations to marketing.

After a lifetime of acne scars and hyperpigmentation, this added insult to injury for Shay. It confirmed that her years of struggle were actually caused by an industry-wide oversight. In fact, the real problem was that no one was making products for her.

SHAYDE BEAUTY was born to serve this market and create skincare made with melanin in mind.