Shayde Beauty Launches on Nordstrom
Skincare made with melanin in mind now available at one of the nation’s leading retailers
Shayde Beauty, the skincare brand redefining personal care for melanin-rich skin, is proud to announce its official launch on Nordstrom.com this Wednesday Aug 27. This marks a major retail milestone for the brand, which has quickly become known for its science-backed, antioxidant-rich formulations tailored to the unique needs of skin of color.
Founded by Shay Paresh, Shayde Beauty was born out of a personal journey to find skincare that actually worked for all skin tones; products that treat hyperpigmentation, inflammation, and acne scars without compromise. Frustrated by an industry that largely overlooks Fitzpatrick skin types IV–VI, Paresh created Shayde to fill the gap with formulas that are vegan, cruelty-free, using clinically proven ingredients.
This is a huge step forward not just for the brand, but for visibility and representation in the beauty industry. Shayde Beauty will debut on Nordstrom with its bestselling Vitamin C Serum and Overnight Glow Up.
Customers can shop Shayde Beauty on Nordstrom.com beginning Wednesday Aug 27.
About Shayde Beauty:
Shayde Beauty is a science-first skincare brand made with melanin in mind. The line is designed to address the specific concerns of skin of color like hyperpigmentation, dark spots, and inflammation, using potent, clinically backed ingredients. Shayde Beauty is vegan, cruelty-free, and a proud partner of 1% for the Planet.